Google's threat in Mobile Search

The Android mobile OS (is a software platform for mobile devices), was created by Google,because it wanted its search engine to remain relevant as many people are going into mobile computing. But currently Google is facing a threat from no other search engines but from i phone apps.

Now we know that typing on a smart phone is just not that fast as it is on the keyboard.Pointing , scrolling and selecting is much easier and quicker. Thus many things that you would use Google on your computer you would end up using an app on your i phone.

Some examples:

> If you want to look for restaurant instead of going to Google, you could use the Yelp i phone app, which would be faster and easier instead of going and typing into Google.
> If you want to read the news instead of using Google News and Techmeme, on the i Phone you can go straight to news sites with strong i Phone apps or pages, such as AP News, Reuters, New York Times, Wall Street Journal.

These examples point to one of the main reasons why mobile apps prove to be better than mobile search. When you use mobile search apart from the painful typing you are not sure whether the stuff you click on in search results will be viewable on your Smartphone. On the contrary , when you use a mobile app or a site designed for that Smartphone you feel more confident that the search result would be quicker and viewable.